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TRADE PRESS ANNOUNCEMENT

(for immediate release)

AI AND CGI SET TO DISRUPT THE GLOBAL SPORTS FAN COLLECTIBLES MARKET.

The Global Sports Memorabilia and Trading Card Market is currently worth c.$35bn and set to rise to $220bn by 2032, growing by an annual CAGR of 23% according to Market Decipher, the leading Market Research company.

A key driver of this growth is thought to be the introduction of AI and CGI into the creation of personalised and interactive forms of digital fan collectibles.

To date, this market has been dominated by Panini, who created the original Football Cards and Stickers in 1961 in Modena Italy.

More recently various companies have emerged that have taken advantage of the web to create new forms of Fan collectibles. The most notable being the US based NBA Topshots who in 2020 introduced short video clips depicting highlights of top level Basketball games in the form of NFT’s.

More recently French based Sorare developed ‘Digital Player Cards’ which are static images of players available online linked to live sports data that can be used to play a competitive online game. A new UK company is now challenging these existing players by introducing a class of Fan Collectible products based on AI and CGI.

MITLive Ltd, the Brighton based Digital Fan Collectibles Co. have announced the launch of their range of AI and CGI Collectables designed for the global Sports Industry.

Steve Royal, Co-Founder & CEO comments: ‘Our substantial investment in AI & CGI has resulted in the creation of six unique Fan Collectible products that we believe will set the standard for Fan Collectibles and form the basis of a new global interactive game.

All our Collectible products are updated daily via links from live Sports data, ensuring they reflect the real-time status of Players on-pitch performance.

A key feature are the limited edition Avatars of players that can demonstrate their skills, morph into SuperHeroes and can address individual fans personally in both Football, Cricket and Rugby.

During recent discussions with clubs it has become clear that they are aware of the importance of attracting a younger fan base and our products are designed for GenZ and the TikTok generation rather than Facebook users.’

To view current examples of AI and CGI powered Collectibles watch the video below.

For further information contact:

Steve Royal

E: stephen@mitlive.io

M: 07860 368877

HERE'S THE FUTURE OF FAN COLLECTIBLES...

TRANSFORM YOUR FANS INTO

SUPERFANS

Your Fans are your greatest asset
They deserve the best experiences you can offer them
Combining AI, CGI and Live Action
The MITLive Team will work alongside your people to craft a set of 6 unique digital Fan Collectible products that will reflect the soul of your club
Creating the most exciting and varied Fan experience available
MITLive Collectibles can be purchased with £, € and $, we do not accept Crypto currencies.

MITLive will enable you to monetise assets you already own
Creating 3 new ongoing revenue streams that go straight to your bottom line:

From sales of your MITLive Collectibles
Commissions from re-sales of your Fan’s Collectibles on your own branded Secondary Market
Commissions from optional monthly subscriptions for realtime updated Sports Data feeds

CREATE NEW REVENUE STREAMS

BUILDING A YOUNGER FANBASE

MITLive is a digital Fan Collectibles product
Designed for the Gen Z/ Digital Native demographic ie: your future audience
Focusing on mobile usage and social media
MITLive Avatars and SuperHero characters are designed to support your youth oriented content on key social media networks such as YouTube and TikTok
We believe that targeting a younger fan base is an essential part of your future growth strategy
MITLive is the future of Fan Collectibles

Meet The Team

Steve Royal
CEO / CO-FOUNDER

Steve, a serial entrepreneur, disrupted established markets with digital technology.
He created the UK's largest Mortgage Broker Network, achieving £12 billion in gross lending in 2020, and co-founded a team that introduced direct debit car tax payments to the DVLA.

Steve is passionate about introducing AI and CGI technology to the world of Sports Fan Collectibles to appeal to younger, tech savvy fans globally

Richard Johnson
COO / CO-FOUNDER

Richard, with 20+ years at SkySports as Managing Editor (Multi Platform), excels in fast turnaround video and digital TV production.
Leading a 30+ team in creating real-time short form video content, Richard sees potential in transforming sports content into fan collectibles for a global fan marketplace and gaming environment.

Sean Jarvis
NED/CHIEF ADVISOR TO THE BOARD

Sean, CEO of Leicestershire County Cricket Club and a 25-year veteran in Sports Management, has worked with the Premier League and owned Oldham Athletic F.C.

Known for brokering multi-million pound deals, Sean's extensive experience and contacts are invaluable for developing the MITLive brand.

Carsten Mell
HEAD OF AI & ANIMATION

Carsten, trained by Disney character artist Stephen Silver and Pixar artist Alex Woo at Dusseldorf University of Applied Sciences, excels as a leading designer in AI, Caricature, CGI Graphics, and Animation.

He is pivotal in introducing AI and creating MITLive characters with speech synthesis for advanced personalized fan engagement.

Jade Dauncey
HEAD OF MOTION GRAPHICS

Jade, a leading Motion Designer since graduating from Ravensbourne College, has worked with major brands and TV channels. Responsible for designing MIT graphic assets, she leads the creation of the MITHEROES™️ collection.

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Chris Ketley
BOARD ADVISOR

Chris is an ICAEW FCA business advisory partner with over 32 years of experience, offering expertise in SME and mid-tier development. He is a member of the global Mindshop Business Strategy Development and Facilitation network, providing business coaching and mentoring.

"I'm passionate about delivering these services to new companies like MITLive, who are equally passionate about their business, to enable a future-proofing of their concept and personal outcomes."